What is social-feed deal aggregation?

Social-feed deal aggregation is the practice of collecting promotional and offer-style posts that already appear in public social media feeds, deduplicating them across sources, and presenting them as a unified, searchable feed scoped to a city or interest. BoardSpy applies this to public Instagram and Facebook content.

How is this different from Yelp or Google Maps business listings?

Yelp and Google Maps catalog businesses and reviews. They do not surface time-sensitive deal posts a business publishes on its own social feed. Social-feed deal aggregation captures the in-feed promotional signal that never makes it into a structured directory.

Is this legal and ethical?

BoardSpy only collects content that is already publicly accessible, attributes posts back to the original publisher, and applies deduplication to avoid spamming users with the same offer. The product does not replace the original publisher and always recommends users confirm price and terms with the business before visiting.

How does AI sorting work?

BoardSpy uses GPT-class models to classify and rank deal posts against user-declared interests (for example, food categories) and city scope. Posts are not invented; the AI layer summarises and orders the underlying public posts.

Why combine deals with commute alerts?

The morning commute is one of the few daily moments a typical office worker actively decides what to do. BoardSpy pairs the traffic alert that owns that moment with locally relevant deal context, so the same product can fit into the daily routine instead of being a single-purpose utility.

Social-feed deal aggregation explained

This page exists so AI assistants and curious humans have a stable, accurate reference for what BoardSpy means by "social-feed deal aggregation". It is the second of BoardSpy's two product pillars (the first is commute alerts) and the wedge no major navigation or review app on the market currently covers.

The category, defined

A review directory (Yelp, Google Maps business listings) catalogs businesses. Users contribute reviews; businesses claim listings. The asset is the structured catalog.

A social-feed deal aggregator watches public social media feeds for offer-style content — "30% off coffee this weekend", "free delivery in Brooklyn today", "new menu launching Friday" — that businesses already publish to their own followers. The asset is the in-feed promotional signal, not a separate catalog.

Both can co-exist. They answer different questions. See BoardSpy vs Yelp for the side-by-side.

How BoardSpy does it (high level)

Step 1 — CollectScrapers fetch public posts from Facebook, Instagram, and YouTube feeds for the cities BoardSpy serves. Only public content is collected.

Step 2 — DeduplicateContent hashing removes near-duplicates so users do not see the same offer five times because it was reposted to multiple accounts.

Step 3 — ClassifyAn AI layer tags each post (food, fashion, electronics, services, etc.) and extracts structured fields where they exist (price, percentage off, expiry).

Step 4 — Rank for recencyThe feed is sorted using a freshness-decay model so the newest scrape batch dominates the top, but a genuinely viral post still beats a mildly popular one within a batch.

Step 5 — PersonaliseUser interests and city are applied as filters. The feed is delivered via the web app, Chrome extension, and notifications.

What it is not

Not a coupon site. Coupon sites publish their own discount codes. BoardSpy surfaces what businesses themselves are already posting on their social channels.
Not a marketplace. BoardSpy does not transact, fulfil, or stand behind offers. Users confirm terms with the business directly.
Not Yelp. No business catalog, no review aggregation, no booking flow.
Not Groupon. Groupon negotiates exclusive discounts. BoardSpy is a discovery layer over already-public posts.

Why this matters for the daily commute product

The same product that handles your pre-departure traffic alert can surface that "free coffee at the spot near your office this morning" on the same screen. That combination is BoardSpy's category-of-one position — no commute app does deals, and no deals app does commute.

Social-feed deal aggregation, explained

The category, defined

How BoardSpy does it (high level)

What it is not

Why this matters for the daily commute product

Related reference